CASE

Colt: Getting featured on the national TV and radio

Goals

  • Position Colt in a socially relevant context.
  • Drive visibility of Colt’s network investments in the Netherlands in IT and telecoms trade media and national press.
  • Boost Colt’s profile as International carrier and local player.

Approach

  • Make a selection for national broadcast targets and come up with ideas to put Colt in a context that is relevant for a mainstream audience.
  • Develop storylines that align with the selected media targets and the national topic of the Digital Harbour (the 3rd mainport).
  • Pitch for interviews with and distribute press release to IT and telecoms media that already know Colt.

Results

  • Morning feature on the radio Radio 1 Journaal (1,3 mln daily listeners)
  • 6 o’clock news item on NOS Journaal (1,48 people watched the news that day)
  • Article published on NOS website
  • 8 pieces of high impact coverage in top tier tech and broadcast media based on a single announcement
  • Number of viewers

    of the 6 o'clock NOS news
    1,48 M
  • Number of listeners

    of the Radio 1 show
    1,3 M
  • Combined reach

    online & print
    2 M
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