- Position Colt in a socially relevant context.
- Drive visibility of Colt’s network investments in the Netherlands in IT and telecoms trade media and national press.
- Boost Colt’s profile as International carrier and local player.
- Make a selection for national broadcast targets and come up with ideas to put Colt in a context that is relevant for a mainstream audience.
- Develop storylines that align with the selected media targets and the national topic of the Digital Harbour (the 3rd mainport).
- Pitch for interviews with and distribute press release to IT and telecoms media that already know Colt.