Objectives

Prezi challenged us to reactivate existing users, increase website traffic and to revitalise the Prezi brand in the Dutch business sector. Prezi also tasked us to position them as a thought leader in the areas of presenting and successful entrepreneurship amongst their target group, including marketing and SMB publications.

Approach

In order to build relationships with relevant publications and reporters, we arranged a press tour for Prezis country manager Netherlands to several editorial offices to meet with relevant editors. We also helped the media to use Prezi as a tool for their articles. In order to position Prezi as a thought leader, we have repurposed and localized existing content and successfully pitched several pieces to relevant publications.