THINGS WE CARE ABOUT

8 European PR trends tech companies should take advantage of in 2021

Without a doubt, 2020 was one of the toughest years for many people and businesses in Europe and virtually anywhere across the globe. Compared to other industries, like hospitality and travel, technology and technology PR sectors have held up relatively well. If you are working in or managing PR in…

Eric Dragt,

3 steps to a better press list than your competitors

Press lists: marketing and PR professionals both love and hate them. I don’t think I have to explain why a media list is so helpful and valuable. As a PR agency, press lists are ‘our gold’ and our relationships with the journalists on these lists priceless. However, keeping the press…

Eric Dragt,

En Serio becomes a HubSpot Certified Agency Partner

En Serio announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, leading growth platform, works hand-in-hand with agency partners to grow their businesses and their client’s businesses through inbound software, services and support. En Serio is the HubSpot Partner Agency in Amsterdam, specialized in the technology sector….

En Serio,

Three reasons why long term relationships matter

Most PR professionals and agencies agree: it matters who you know. It is a no brainer that it pays off to know who to go to with a specific topic or piece of news. If you know the right reporters or influencers, the results you achieve with PR will improve, both…

Eric Dragt,

I Marieke, you robot

The Oxford English Dictionary from 1848, explains the word robot as “forced labor” or “hard work”. But the word got a different meaning when the Czech Karel Čapek introduced a ‘robot’ in his play ‘Rosumovi Univerzální Roboti’ in 1920. This play, also known as ‘Rossum’s Universal Robots’ or ‘R.U.R.’, tells…

Marieke Kraan,

Watching a smart watch

Last month I was walking around at Mobile World Congress in Barcelona, ​​where the next wave of ingenuity was shown. Striking was the amount of smart watches at the event. Many suppliers like LG, Sony and Huawei have now also jumped in this market. Of course there are some exceptions,…

Eric Dragt,

Prezi chooses En Serio for ongoing PR in the Netherlands

Visual storyteller Prezi, Inc. has selected En Serio as their PR partner in the Netherlands. The Amsterdam based tech PR specialist will help to raise Prezi’s profile and showcase the presentation platform’s key capabilities to existing and new Dutch users. En Serio’s task is to promote the brand in the…

En Serio,

PR stressful? Not with these relax apps!

To keep functioning optimally, the trick is to find an appropriate way to deal with all that stress. To-do lists help me cope, but unfortunately they usually end up in the trash quite quickly. A healthy lifestyle with plenty of exercise also helps. When I look at my colleagues everyone…

Marlies Zegelaar,