About us

Born in Amsterdam, specialised in technology, hands-on, goals driven, and always looking to give clients the best return on their PR or marketing budget. That is En Serio, the PR & Inbound partner for tech innovators.

We pride ourselves on our decades of experience working with technology companies. And we have built up a wealth of knowledge along the way. This experience and our know-how of your technology, customers and partner ecosystem, help us to craft stories and content that your key target audiences are looking for.

OUR MISSION

Our clients are all innovators with great ideas. They bring innovations that make personal lives, businesses and industries better: smarter, more effectively and enhancing the way their customers do things.

To create more impact with their new technologies, we believe that the ideas, stories and visions of our clients need to be heard. We are committed to making that happen through PR and Inbound marketing services that focus on sustainable, long-term relationships with everyone we work with.

We strive to be a ‘good’ company and be an example for people and businesses. Our actions and initiatives reflect our care for the planet and the people that live there. We dream and work to inspire others to dare to be good for the world around them. Let’s make it happen together.

PEOPLE + BUSINESS + STORIES

We believe that meaningful connections – between people, businesses
AND stories – can turn great ideas into positive change for everyone.
That is why we are committed to creating relationships that matter.

OUR STORY

Like many of our clients, En Serio started out small. Imagine welcoming our first clients – one of them is still with us today – while working from a basic but comfortable and cosy office: Eric’s dining table. And imagine printing the first twenty business cards on the home printer because that was all the printer could handle before running out of ink. Yes, that was us back in 2009.

Our client base has never stopped growing. And neither has the size of our team. What has remained the same is our specialism in technology, our challenger mindset, and our focus on building long-lasting relationships. That is why we love working with companies with that same challenger attitude and who are also in this for the long-run.

Eric Dragt

Managing Director

Experience: In tech PR since 2003
Key features: Relationship builder & numbers geek
What makes him tick: Gadgets and his son Skye

Emile Idzenga

Senior PR Consultant

Experience: In tech PR since 2005 (former tech journalist)
Key features: A true story teller and networker
What makes him tick: DJ’ing and golf

Ineke Tiesinga

Senior PR Consultant

Experience: In tech PR since 1999
Key features: Trend spotter and personal profiler
What makes her tick: Books and sushi

Metta van Straten

PR Consultant

Experience: In tech PR since 2011
Key features: Vigorous kickstarter & news hunter
What makes her tick: Sweets and rainbows

Jacky Olie-Zijlstra

PR Consultant

Experience: In B2B PR since 2011
Key features: Organised, results hacker
What makes her tick: Drag racing and yoga

Priya Moendar

PR consultant

Experience: In tech PR since 2019
Key features: curious creative & b2c fan girl
What makes her tick: polaroid photos, travelling & ‘gezelligheid’

Marlies Smalley

Operations Manager

Experience: Gets things done since 2012
Key features: calmness & overview
What makes her tick: her little nephews, cute niece & avocado

OUR CULTURE

We believe that our challenger mindset is at the heart of every idea, action and goal. We have a non-stop drive to work smarter, execute more efficiently, be more effective and keep learning – even if we were happy with the results or campaign. This helps us to get better and get things done that might have been out of arm’s reach before. Our values are at the core of how we do things at En Serio.

EXCELLENCE

we always go for the best possible result. We don’t focus on perfection

PARTNERSHIP

we highly value partnering with clients, journalists, other agencies and stakeholders. We believe that by doing things together we can create a bigger impact

CREATIVITY

we come up with bright ideas and create opportunities. The ones that support our clients’ goals best always come first

JOY

we get a lot of joy out of the things we do. We commit ourselves to celebrating key achievements and milestones while we are at it