Goals

• Position Colt in a socially relevant context.
• Drive visibility of Colt’s network investments in the Netherlands in IT and telecoms trade media and national press.
• Boost Colt’s profile as International carrier and local player.

Approach

• Make a selection for national broadcast targets and come up with ideas to put Colt in a context that is relevant for a mainstream audience.
• Develop storylines that align with the selected media targets and the national topic of the Digital Harbour (the 3rd mainport).
• Pitch for interviews with and distribute press release to IT and telecoms media that already know Colt.

Results

• Morning feature on the radio Radio 1 Journaal (1,3 mln daily listeners)
• 6 o’clock news item on NOS Journaal (1,48 mln people watched the news that day)
• Article published on NOS website
• 8 pieces of high impact coverage in top tier tech and broadcast media based on the announcement