Executive profiling is a PR strategy we use to create visibility for management teams and senior executives in the tech industry. Drawing on their individual roles, responsibilities and leadership, we build their profiles and strengthen their own and their organisation’s credibility and reputation.
Executive profiling
The key element of executive profiling is the laser focus on the leadership team, placing a strong emphasis on their individual personal and professional preferences, experiences and expertise. This strategy extends the focus of the PR activities from the organisation, the brand and the solutions to the technical experts and leadership teams.
Why executive profling?
Personal, authentic stories work well in the media and are therefore a valuable part of any PR strategy. These stories add colour to a company or spokesperson and help to establish a strong position of authority. We incorporate these ‘profiling messages’ in a targeted way during interviews, blogs and LinkedIn posts.
Personal profiling
As part of our executive profiling activities for clients we do – what we call – personal profiling. The individual spokesperson is not necessarily part of the leadership team, and we look for and identify specific aspects of a person’s personal profile, such as unusual hobbies, distinctive academic backgrounds, unexpected career moves and community involvement.
Why personal profiling?
With personal profiling we can secure media opportunities using human interest stories. The personal profiling media coverage contributes to your brand’s positive image and is an effective tool to support your employer branding objectives.
Are you interested in finding out how executive and personal profiling can be used as part of your organisation’s PR strategy? Get in touch.