Goal

Coingarden, a young Dutch blockchain startup, has the mission to finally make crypto trading accessible to everyone. On the Coingarden platform, users can trade Bitcoin, Ethereum or Ripple in minutes with just a few clicks. No wallets, no hassle, even your grandparents can do it.

Especially for the festive December month, the company launched Cryptokado, the first physical crypto gift card from the Netherlands. Coingarden turned to En Serio to help put the company, the platform and Cryptokado on the map.

Approach

With only a few weeks to go before the launch, En Serio came up with a smart approach to first introduce Coingarden to the press, followed by the introduction of Cryptokado. Behind the scenes, the founders Wouter and Pieter worked hard to get both the website and the gift cards in the best shape possible. Timing was everything.

Results

Cryptokado was well received by journalists and on Twitter. Key news and tech platforms, for both consumers and professionals, wrote about the gift card. De Telegraaf, RTLZ, RTL Nieuws, Business Insider, Sprout, Want en PC-Active, they all ran stories about it. And as the cherry on the cake, we managed to get Coingarden on the Tech45 podcast and secured participation in a couple of giveaway competitions.

In the week of the PR launch, Coingarden welcomed 50 new customers and 2500 new unique visitors on their website. In no-time – as the result of the PR coverage – Cryptokado SEO rankings improved significantly for important keywords.

Wouter, cofounder Coingarden, about the launch:

“We hoped to get some interest and positive response from the media. But these articles went beyond our expectations and the overall results awesome.  Thanks to the efforts of En Serio, Coingarden was put on the map instantly.”

“Very nice that a number of large publications wrote about Cryptokado and Coingarden. As a result, website traffic went from 0 to 2500 unique visitors. Our website was struggling a bit with this load, but thankfully we managed to solve that quickly.”

“The spike in website traffic resulted in 50 new customers. Our SEO got a great boost causing us to get in the top 10 of search results for important keywords.”

Check out the Dutch version here.