Applications and tools change the way businesses operate. Business applications provide improved user experience, productivity, flexibility and scalability. And creating new opportunities for growth and impact.
Often these innovations are aimed at specific markets or areas of expertise, creating entire new industries including fintech, marketing tech, edu tech and HR tech. New players claim their spot in these growing market segments.
Our PR strategies in this category focus on thought leadership campaigns targeted at business and vertical publications. We help clients to address and join relevant discussions about the challenges their customers face, how businesses evolve in the future and how organisations connect and do business. And great if reference customers are willing to join the PR bandwagon so they can tell the story for you.