The technology sector cannot exist and thrive on its own. Like many other industries it needs an ecosystem that takes care of the development of knowledge, skills and standards. The organisations in this environment include industry authorities, training institutes, incubator programs, investors and IT channel businesses. The initiatives of the tech ecosystem, such as communities, events an programs, play a crucial role in the adoption and development of new technologies.
Ecosystem clients typically don’t have a physical product. The most important differentiators are often subtle and intangible. Our PR efforts focus on bringing journalists to the events and trainings that these ecosystem clients are organising. This way, key reporters can experience what these organisations have to offer and how they make a difference for the specific audiences and industries that they serve.