8 European PR trends tech companies should take advantage of in 2021

Without a doubt, 2020 was one of the toughest years for many people and businesses in Europe and virtually anywhere across the globe. Compared to other industries, like hospitality and travel, technology and technology PR sectors have held up relatively well. If you are working in or managing PR in…

Eric Dragt,

3 steps to a better press list than your competitors

Press lists: marketing and PR professionals both love and hate them. I don’t think I have to explain why a media list is so helpful and valuable. As a PR agency, press lists are ‘our gold’ and our relationships with the journalists on these lists priceless. However, keeping the press…

Eric Dragt,

Three reasons why long term relationships matter

Most PR professionals and agencies agree: it matters who you know. It is a no brainer that it pays off to know who to go to with a specific topic or piece of news. If you know the right reporters or influencers, the results you achieve with PR will improve, both…

Eric Dragt,

Watching a smart watch

Last month I was walking around at Mobile World Congress in Barcelona, ​​where the next wave of ingenuity was shown. Striking was the amount of smart watches at the event. Many suppliers like LG, Sony and Huawei have now also jumped in this market. Of course there are some exceptions,…

Eric Dragt,

PR stressful? Not with these relax apps!

To keep functioning optimally, the trick is to find an appropriate way to deal with all that stress. To-do lists help me cope, but unfortunately they usually end up in the trash quite quickly. A healthy lifestyle with plenty of exercise also helps. When I look at my colleagues everyone…

Marlies Zegelaar,

The transformation of tech PR in the Netherlands

Over the past decade or so, tech PR in the Netherlands transformed. A couple of developments changed the lives of PR professionals and technology companies that are active in the Netherlands. 

Eric Dragt,