The Oxford English Dictionary from 1848, explains the word robot as “forced labor” or “hard work”. But the word got a different meaning when the Czech Karel Čapek introduced a ‘robot’ in his play ‘Rosumovi Univerzální Roboti’ in 1920. This play, also known as ‘Rossum’s Universal Robots’ or ‘R.U.R.’, tells…
Last month I was walking around at Mobile World Congress in Barcelona, where the next wave of ingenuity was shown. Striking was the amount of smart watches at the event. Many suppliers like LG, Sony and Huawei have now also jumped in this market. Of course there are some exceptions,…
Visual storyteller Prezi, Inc. has selected En Serio as their PR partner in the Netherlands. The Amsterdam based tech PR specialist will help to raise Prezi’s profile and showcase the presentation platform’s key capabilities to existing and new Dutch users. En Serio’s task is to promote the brand in the…
To keep functioning optimally, the trick is to find an appropriate way to deal with all that stress. To-do lists help me cope, but unfortunately they usually end up in the trash quite quickly. A healthy lifestyle with plenty of exercise also helps. When I look at my colleagues everyone…
Over the past decade or so, tech PR in the Netherlands transformed. A couple of developments changed the lives of PR professionals and technology companies that are active in the Netherlands.